FUEGO Esports Sets a Milestone at Comic Con Bogotá 2026

A historic debut! Discover how FUEGO Esports dominated Comic Con Bogotá 2026 with tournaments, activations, and the first gamer debit card in Colombia.

FUEGO Esports Sets a Milestone at Comic Con Bogotá 2026

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Fuego Comic Con
Bogotá, Colombia, June 30, 2026. FUEGO Esports made its debut at Comic Con Bogotá 2026 with the largest booth at the convention, marking a milestone for the organization and reflecting the growth of the esports industry in Colombia. For four days, thousands of attendees enjoyed competitions, interactive experiences, content creators, and activations alongside some of the most important brands in the sector.
Fuego Comic Con
Together with dale!, the organization presented the FUEGO Esports debit card, the first debit card from an esports team in Colombia, marking a new step in the brand's expansion toward new services and benefits for its community. During the convention, attendees learned about the benefits of the card and the ease of requesting it virtually—an initiative that broadens the organization's ecosystem of services and strengthens its value proposition for the community.
As part of its participation in Comic Con Bogotá, FUEGO had the support of the Curaçao Tourist Board, which brought an innovative proposal to the event to connect the destination with new audiences through the gaming universe. This collaboration reflects FUEGO's origins in Curaçao and its evolution as an organization with operations in Colombia and a presence in Latin America, creating a natural bridge between esports, tourism, technology, and culture. As part of the activation, attendees were able to explore the Curaçao Metaverse, an immersive experience that allowed them to virtually tour some of the island's main attractions. In addition, attendees could enter to win two all-expenses-paid trips to Curaçao, getting closer to the destination through a proposal that combined tourism, technology, and entertainment.
Comic Con 2026

The main stage agenda continued with some of the most anticipated moments of the event, including the Grand Final of GENESIS, the first mixed VALORANT tournament held in Colombia. The broadcast featured the participation of Dryad and Cantor, leading figures in the competitive VALORANT scene. Dryad arrived at the event after participating as an analyst and interviewer at Masters London, while both were part of the hosting team for Masters Chile.

The programming was rounded out with Mario Kart tournaments, League of Legends activities alongside content creator and caster Jonni, a meet & greet and a Fortnite activation with Eva Partis, Just Dance competitions, the VALORANT and eFootball university finals alongside SOUTH GG, and activations with partner brands like Trululu and Muchos Monachos. Together with Trululu, “La Hora Trululu” (Trululu Hour) took place, a dynamic where attendees had to find hidden prizes in a ball pit, in addition to handing out NANO Trululu products to the public and brand boxes as prizes for the winners of the Just Dance tournaments.

FUEGO's participation comes at one of the organization's best sporting moments. In 2026, it was crowned champion of the League of Legends Liga Regional Norte (LRN) and has maintained an outstanding performance in the VALORANT Challengers League, consolidating the work that, since 2018, has driven talent development and the growth of the esports ecosystem in Latin America.

Behind this achievement are years of work building an organization from scratch. Today, FUEGO has its own infrastructure, a multidisciplinary team, and a comprehensive marketing, production, and content operation that has allowed it to develop projects alongside major brands and bring esports to new audiences.

With this successful debut at Comic Con Bogotá, FUEGO Esports reaffirms its commitment to continue driving the growth of esports in Latin America and to create increasingly ambitious experiences for its community.